دانلود کتاب How to build a successful bookkeeping business: The essential guide for bookkeepers in the new cloud economy

How to build a successful bookkeeping business: The essential guide for bookkeepers in the new cloud economy Research shows that very soon 95% of what bookkeepers do will be automated. Technology is replacing the bookkeeper. That s scary! It s also a big opportunity for the forward-thinking bookkeeper. But to grasp that opportunity two things must happen: 1. You have to add more value to clients than ever before, and 2. It is more critical than ever before to change our pricing models. This is what you will learn in this book… Part one Your profit formula What really drives your profit? Marketing strategy Pricing strategy Part two The reason your pricing is wrong Busting the myths The 3 big mistakes How do you price bookkeeping the right way? Your pricing system What are the secret strategies the expert pricers use? What if the books are a complete mess? Part three Why you must go beyond the books The need for change Part four The 7 most powerful ways to win new clients How to differentiate your business Rapid list building The top marketing methods for bookkeepers Part five The cloud revolution is here How to price cloud set up Not only is this book highly practical, it is inspiring too. That s because it is backed up by stories of bookkeepers doing amazing things and getting amazing results. These stories are incredible and show you what is possible when we adopt a better business model. Here are what other people are saying about How to build a successful bookkeeping business : Although seen by many as a threat, I see the confluence of the cloud, AI and the unprecedented growth in start-up businesses right across the world as the creation of the biggest single opportunity the bookkeeping profession has ever experienced. But bookkeepers have to be ready to adapt the way they work in order to take full advantage of these amazing new opportunities. Mark s vision of our profession is designed to be soul-searching and to permeate the very corners of everything that we hold dear. This is not a one-size fits all solution, but I urge you to read this book and not only take away from it the genuine belief that Mark and I share in the future of our profession, but also that you take from Mark s ideas what you need to future-proof you and your profession. Garry Carter, President, ICB Global Mark s insights here will be invaluable to a firm anxious to become a Firm of the Future. What makes Mark s work stand out is its practical advice. Jim McGinnis, Vice President, Leader of the Accountant Segment, Intuit This indispensable guide reveals why it s more important than ever for independent bookkeepers to get pricing right so we can stop the struggle, and avoid being phased out by technology. Finally there s a proven formula (with actual case studies) for pricing profitably based on value, not hours! This is the practical, proven help we ve been looking for, for so very long. Highly recommended! Gabrielle Fontaine, Author of The Freelance Bookkeeper Blog The second word in the subtitle says it all: essential . That really is it. Leave it on the shelf and struggle; read it, devour it, do it, live it and thrive. It s as simple as that. Paul Dunn, Regarded by many as the Godfather of Business Development for Accounting firms and now co-founder and Chairman of B1G1: Business for Good